AVEDA Global HQ | Production Art, Conceptual Art, & Packaging | Overseeing Art Direction: Chris Larson
In honor of Earth Day, Aveda has set aside a whole month to love, celebrate and raise funds to protect the earth and its peoples. Over the last 7 years $26 million of the funds supported clean water projects at home and around the world. The Earth Month campaign showed here exceed their 2013 goal of $5 million.
My role in this project was assisting the art director with production and design of this campaign in the months before it officially went to stores. This included production and design of campaign imagery for in store, poster imagery for salons, and edits to other miscellaneous campaign collateral before going to final print phase.